dana does design » consumer http://danadoesdesign.com graphic design | fashion | culture Tue, 13 Dec 2011 02:29:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 Can I get a quote? | David Ogilvy: on testing ideas http://danadoesdesign.com/can-i-get-a-quote-david-ogilvy/ http://danadoesdesign.com/can-i-get-a-quote-david-ogilvy/#comments Thu, 12 Nov 2009 16:21:05 +0000 dana http://danadoesdesign.com/?p=62

The most important word in the vocabulary of advertising is ‘test’. If you pretest your product with consumers, and pretest you advertising, you will do well in the marketplace.

–David Ogilvy

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