Every ad is an investment in the long-term image of a brand.

- David Ogilvy

There’s no one to stop you but yourself.

–Dave Thomas

Luck is a dividend of sweat. The more you sweat, the luckier you get.

–Ray Kroc

Clever, tricky ideas often sound fine when described in a conference room.
But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods.

–John Caples

Mies van der Rohe once said that being good is more important than being original. Originality is a product, not an intention.

— Paul Rand, from Graphic Wit “Paul Rand: The Play Instinct” 1991

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.

–Leo Burnett

The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes later or six months, or six years down the road. But he has faith that it will happen.”

–Carl Ally

I steered towards humorous things. People who don’t have a sense of humor really have serious problems.

— Paul Rand, Interview with Steven Heller 1988

As an entrepreneur, sometimes you make it up as you go along. You have to have an unshaken belief in yourself, work harder than the next guy, and do whatever it takes with determination.

–Robert L. Johnson